Mesh Marketer

Mesh Marketer Social Media Plan

May 17, 2009 by mm | 4 Comments

After working with Social Media (Web 2.0) and internet communities (since 1995), this is the best I can share with you in terms of having a map, guide or strategy to implement a sane Social Media Plan.

Google AdWords Bootcamp

March 7, 2010 by mm | No Comments

The idea is to set up campaigns, ads, keywords and to learn and use the Google AdWords interface so that you are completely up and running during the class.

Match Game! (I Started It)

February 19, 2010 by mm | No Comments

I often think about the things that people get started on Facebook such as changing your profile picture to a celebrity lookalike or a picture from your childhood, etc.
I’ve been thinking about it so often that I decided to come up with my own just to see how it would work.
I remember that there was one thing […]

Get To Know My Clients: Jason Baker and Fitness805.com

February 16, 2010 by mm | No Comments

Please meet one of my clients: Jason Baker

In 2006 Jason Baker founded Fitness805.com, a Santa Barbara County health and fitness resource providing fitness experts in almost every form of exercise from yoga to martial arts and many types of prescreened professionals in niche areas such as private chefs and specialized massage professionals.

Best SEO Advice Straight from Google

January 29, 2010 by mm | No Comments

10 Tips for SEO Directly from Google

Blogging Authority

January 28, 2010 by mm | No Comments

If you’re making the most of the new Web 2.0 world of social media and you’d like to get enough readers to fulfill your goals (whether it’s better AdWords Quality Score or just a desire to have more than your cousin reading your blog), it really helps if you’ve got authority.
Y’know, authority? That credibility thing? […]

My Wife Is Sharp (And I’m So Dull!!)

January 18, 2010 by mm | No Comments

I don’t know what is more unbelievable: the fact that they didn’t catch this or the fact that I didn’t catch this.

AdWords Third Stage

January 9, 2010 by mm | 2 Comments

And then there are all the out-of-the-box things that if I told you what they were, then they wouldn’t be out-of-the-box. This is where you, as the expert in your field, as an author or as a subject-matter-expert, get to invent and create new ways to get your message across. No one can create new things in your field better than you…

AdWords Second Stage

January 9, 2010 by mm | 2 Comments

And regarding writing good ads, consider that most ads that are effective are ones that really grab people’s attention; so it’d be a good idea to consider the following:

1. It’s OK to be funny.
2. It’s OK to be cute.
3. The only way to know a good ad is to test it.

AdWords First Stage

January 9, 2010 by mm | 1 Comment

The thing you should know about this stage is that it is often characterized by wild swings in effectiveness. This is unavoidable because there are so many variables in an AdWords that just one variable can scuttle what otherwise seemed like a good start. Sometimes these simple settings and changes can cause other variables to not function correctly and it’s easy to think that the thing to change isn’t what it seems to be.