Everyone knows that Google is pretty much the only game in town when it comes to search engine placement so that people can find your business/website/blog/stuff online. SEO is a very big part of that because good SEO (Search Engine Optimization) will put you in the top search results (provided that you are not in [...]
If you know what Google AdWords is, then you probably know that they have coupons or maybe you’ve got one in the mail or been offered one, but didn’t know what to do next.
Google AdWords University recommends that you do not use their default settings (from page 57 of my book). This is just crazy, isn’t it?
12 reasons why Google AdWords is run like a casino.
And then there are all the out-of-the-box things that if I told you what they were, then they wouldn’t be out-of-the-box. This is where you, as the expert in your field, as an author or as a subject-matter-expert, get to invent and create new ways to get your message across. No one can create new things in your field better than you…
And regarding writing good ads, consider that most ads that are effective are ones that really grab people’s attention; so it’d be a good idea to consider the following:
1. It’s OK to be funny.
2. It’s OK to be cute.
3. The only way to know a good ad is to test it.
The thing you should know about this stage is that it is often characterized by wild swings in effectiveness. This is unavoidable because there are so many variables in an AdWords that just one variable can scuttle what otherwise seemed like a good start. Sometimes these simple settings and changes can cause other variables to not function correctly and it’s easy to think that the thing to change isn’t what it seems to be.
By successful, I mean that you have achieved three overall goals: MeshMarketer’s Three Overall Goals of a Successful Google AdWords Campaign:
- Your Click-Through-Rate is over 1% for all of your keywords.
- Your Quality Score is 7 and above on all keywords.
- All of your ads together in each Ad Groups have over 1% CTR.
