Category Archives: Internet Marketing

Internet Marketing

Get the Best WordPress-YouTube SEO Value

Get the Best WordPress-YouTube SEO Value

If you’ve ever wondered how to get the best WordPress-YouTube SEO, here’s what I have found…

If I had to give a talk on how to best use online video and blogging together (sometimes called vlogging), I would talk about how best to put them together. What tools would I recommend? How would I use them? And what would I call such a talk? I can sum up those answers with the title that I would use for my talk: “Get The Best of Both Worlds: YouTube and WordPress.” I’m not going to talk about why WordPress and YouTube are the largest platforms and why they are the best platforms, but I will talk about how you, the person doing a video and putting it on your blog, would benefit the most from them.

WordPress-YouTube SEO

Best WordPress-YouTube SEO

1. Write Your Blog Post as a Draft
First, write your blog post but save it as a draft. There are many reasons for this but I will save the best reason for later. One reason is that it will help to flesh out your best ideas by writing your topic out on a keyboard. If you wanted to, you could just print your draft blog post and re-read it just before you do your video.

2. Jot Down Top Ideas on a 3×5 Card
Next, write down your best points on a 3×5 card. Try not to go with more than 10 because it may be difficult to try and cover each one of those in one video. However, “Top 10” videos and videos about the 10 best or worst things are very effective, so don’t be shy about going all the way to 10.

3. Make Your Video and Post
Then make your video and post it on your YouTube channel. You can fill out the “description” field if you wish, but you will be doing some very specific things in this field for the video which are super important, but for now you can leave it blank. This is a VERY important field if you want your video to attract viewers. Do go ahead and set all the other settings such as the category and the sharing settings, etc.

4. Review Your Draft, Update and Publish
Now that you have made your video, come back to your draft blog post and re-read it. Did you talk about anything on your video that you forgot? Or maybe you came up with something while doing the video that you feel could be useful? Well, now is the time to tidy up your WordPress post, do your SEO on it and make sure to put your YouTube video after the first paragraph. My favorite WordPress plugin for SEO is the one by Yoast. He also makes a plugin for YouTube SEO for WordPress as well.

5. Copy Your Blog Post and Paste Into Description Field
The description field in a YouTube video post is the most powerful part of a YouTube video for SEO. Google has even gone as far as trying to transcribe every single video they distribute so that they can use the words to extract the SEO value out of each post. This is why, if you could, the very best way to do this would be to make your blog post, print it as a script and then read the script as you make your video. People generally don’t have teleprompters, so that’s going to be out of the question for most people, so the next best thing is to use a 3×5 card of your best ideas and re-read your draft blog post before you make your video. Just try to keep the content as close as possible between the two and Google will, in my experience, give you more SEO power for going the extra mile.

In other words, when you put your entire content in words into the description field, it’s better than Google transcribing your speech. And again, the most difficult but most rewarding way is to either make a script and read it word-for-word or maybe transcribe your video yourself so that what you say exactly goes into that description field. The rewards are worth the effort. In my opinion, this is the most powerful use of SEO you can find. YouTube is the second largest search engine in the world after Google, so what could be better than having your post and your video in both places and done in a way that can’t be beat?

Also, make sure to put the link to your blog post on the first line of your description field! YouTube will follow your link to your blog post and if it’s got the same content then that will show it’s a more valuable link.

YouTube and WordPress really rock together, so if you are using both, you’ll get the most mileage out of them using this method.

My Two Newest Book Trailers!

My Two Newest Book Trailers!

I really enjoy making book trailers for my clients. The cost is only $199 when the video is made from pre-existing graphics, video and/or audio such as these. I have even added my own graphics and pictures to make them work best.

These are both for the same author Anna Marie Hernandez and I hope you enjoy them!

Why SEO Is Not So Fun

Why SEO Is Not So Fun

Everyone knows that Google is pretty much the only game in town when it comes to search engine placement so that people can find your business/website/blog/stuff online.

SEO is a very big part of that because good SEO (Search Engine Optimization) will put you in the top search results (provided that you are not in a very crowded space of similar websites such as this one).

However, it’s not an easy thing to get good SEO and this infographic from SEOBook.com should give you an idea why.

How Google Hit Organic Links.

SEO Infographic by SEO Book

YouTube Results Showing Up in Google Search

YouTube Results Showing Up in Google Search

I’ve noticed it here and there for a little while now, but I’m starting to see more and more that YouTube videos are showing up in Google Searches (also called organic search results).

What is probably the most interesting part of this phenomenon is whether or not a YouTube video may reach the top of a Google Search.

Is Google doing this to leverage YouTube? After all, if a website is what you expect to see when you type in a Google Search, then how can a VIDEO replace a website? And if a website isn’t what Google is providing you with when you type a search and it’s a page they are returning to you, then shouldn’t these results also show up in Yahoo! and Bing?

Whatever the answers to these interesting questions are, it’s time to leverage this more prevalent capability. I plan to make a video a week doing something related to my sites.

I promise you that I will become a vlogger and I will be vodcasting once a week.

Mind you, I have three sites that I plan to be posting to. One of them isn’t even purchased as a domain yet, but I plan to buy the domain name this week and start posting.

The first site is this one. There are TONS of material to post about Internet Marketing and Social Media and I plan to make a video each week or at least three times a month. The cumulative effect is worth it.

The second site is my workoutrecipes.com site. I’ve now lost 44 pounds since I started working out with P90X and eating far better and I really need to keep adding to my blog there.

The other one is coming as I said, but it has to do with video editing.

PS: It’s amazing how my life has given me the opportunity to have editing skills, writing skills and generally the kind of skills that make for a life of a blogger, so now I really need to not just help my clients blog and turn profits, but I really need to do that and I have started raising my rates as a result of my full schedule. Any good business owner knows that if you are charging X amount of dollars for work and your time gets filled charging X amount of dollars, then it’s time to start charging a rate higher than X such as 110% of X or 120% of X or even 150% of X or 200% of X. I’m at that point. One thing I haven’t done is start pricing my competitors and find out if I am charging too little. I’ll be posting more on that as I continue to blog…this will end up being part of a video that I make because I want to talk about my competitors but I don’t want to mention them in text so video will do the trick perfectly. This blog post came about because I was doing research on my competitors and found they had a really crappy video (and I do mean REALLY CRAPPY video) of their business and it was in the top 10 of organic search results! This means I am behind the curve! This is my incentive to get cracking.

The Biggest Internet Marketing Problem

After you have established your most essential channels of communication in Internet Marketing, whether it’s email marketing, Twitter, Facebook (groups and business pages or just your personal profile), YouTube video channel, pay-per-click ads with opt-in newsletters and all the other unforeseen ways of providing “content” to your audience of followers, friends, fans or subscribers, what do you say?

Imagine that the Internet is a really big nightclub and everybody who is in your audience is sitting there with their drinks in hand and the spotlight comes on to the mike on stage and you walk up and…WHAT DO YOU SAY?

This is probably the most crucial question you can ask yourself (probably before you even get started), but most people who want a Twitter account or want to drive their customers to the website or just make more sales using the Internet are more concerned with how they look than what they will say.

This is exactly the problem faced by 24-hour news channels when they got started. They had the capacity to provide wall-to-wall news, but what to fill it with? This dilemma was detailed in a very insightful book by Fark.com’s Drew Curtis called It’s Not News It’s Fark: How Mass Media Tries to Pass Off Crap as News. Now that we have these ways of delivering content, WHAT DO WE SAY? Of course, when big news breaks (like on September 11, 2001), it’s easy to just show the same traumatizing clips of death and destruction over and over, but what about when there is no news? What do you say then?

If you’re going to build it, they will come…but they won’t stay if they aren’t entertained or informed. Keeping those eyes on your content is going to be tough if there isn’t enough of it. I find it to be very challenging and I consider myself an expert.

Now sometimes this means that you must resort to repeating the content of others. It’s not ideal, but it works. This is why news aggregators are so popular (such as Fark.com, Huffington Post and others). They may or may not have original content, but the ones that have something going for it besides aggregation alone tend to do much better than without. But a word of warning: You will turn a lot of people off if you are repeating innuendo, scandal or otherwise junk news. While this is a strategy that some use frequently, it’s only going to cater to the lowest common denominator and will just dilute the value of what you have to offer (unless what you have to offer is purely fluff and gossip).

I myself use RSS feeds as a way of providing some content on my Facebook and Twitter accounts (but not for my blog). I make it super-easy by using Google Reader and clicking the Share button which puts that article in queue for my RSS feeds which is automatically picked up by my Facebook and Twitter via ping.fm. I think that for my blog that I would only write an article around content from somewhere else rather than just forwarding it (also called “retweeting” on Twitter and “sharing” elsewhere).

The answer to “What Do You Say?” is really the difference between make or break. Hopefully by providing insightful content such as this article, I will develop a reputation for providing something useful.

I really want to provide value to my customers and if my customers aren’t ready for it, then I will ask them to find someone else to work with.

Here’s a case in point: Recently I had a customer who told me that the free template I found them didn’t look first class and so they didn’t want to use it. This was a deal-breaker for them and so I told them that they needed to focus less on that and more on their content such as their awesome video of their product (that I made from their less-than-ideal footage). I had smartly and prominently featured this video in their awesome template that they didn’t like. They didn’t listen to me and so I recommended they find someone else to figure out their “first class website” issues. I took that template to my next customer who loved it so much that they are recommending me and my services on their next newsletter that’s going out to thousands of their clients. So guess which customer is the successful one? The successful one is the one who has the newsletter and is focused primarily on what to say rather than primarily on how they look while the one focused on how they don’t look first class is still in a business incubator after four years.

So when you start putting together a social media strategy or an Internet Marketing campaign, it’s great to focus on what it will look like and that it’s working properly, but THEN WHAT? What will you be saying? How often? Will you author it yourself? Will you aggregate? Will you go for weeks without saying nothing? What is your plan?

Having a vehicle for your message without knowing what the message will be and how often it will be sent is like having a shiny new car with no gas.

Meditating on Gordon Ramsay’s “Kitchen Nightmares”: Genius Marketing

I just love watching “Kitchen Nightmares” featuring Gordon Ramsay.

I watched an episode tonight (the BBC version) about a chef who was honored by Michelin and was stuck in cooking for himself and losing his ass in his business.

Gordon told him, “Your success depends on the buzz in the dining room. When that buzz is gone, you’re dead.”

He was right on–or “spot on” for those who speak the King’s English.

Your social media is the same way. If you’re not thinking about what will generate a buzz, then you are missing the point. For every Tweet where you talking about how you just made a trip to the bathroom or to the dentist or to the DMV, you are making people yawn.

Forget about what YOU want to talk about and think about what THEY want you to share.

If you can’t focus on making your customers happy (which will generate a buzz), then what ARE you doing? Thinking of yourself first?

After you read this, I hope that if you ever watch “Kitchen Nightmares” that you will think about social media while you watch it and how it’s easy to get stuck in me-me-me and not in the customer/client/audience that you must engage and provide value.

Is Stanford Who’s Who For Real?

Here’s the short answer: YES THEY ARE FOR REAL. I even recommend them for my blog followers.

Not only are they for real (I am a member of their online network along with thousands of others), I have used their benefits in many ways. Overall, I have made back my investment many times over.

Let me tell you what I like about them:

  1. They have a group discount network for making online purchases of computers, travel, electronics, major chain stores, flowers and much, much more. I’ve saved hundreds already. I think I saved over $100 on a purchase from Rosetta Stone language training software.
  2. I have met many people through their network which is a lot like LinkedIn in many ways. And you don’t have these awful restrictions like LinkedIn does. I am able to directly reach out to people to let them know how I can help them or to ask questions about the market they are in.
  3. It’s a bit like an online club more than a social network. I feel that I have even made good friends (often times better than people I have met through Facebook).
  4. I did receive their wall plaque and I am waiting for my directory (published once a year) which will make a great coffee table book.
  5. Finally, I like what they are doing and where they are going. I hope that they enjoy greater success than LinkedIn if they keep it up.

Is Stanford Who’s Who right for you? I think so if you are an entrepreneur and interested in self-promotion…even more so for people in different professions who are looking for some recognition for their years and experience in their field. Is that you? If so, go to StanfordWhosWho.com and get signed up and see for yourself. I get to referral fee or money in return, so please don’t feel that my motivation for this is to put money in my pocket.

I have NOT met anyone who disliked Stanford Who’s Who after trying it and I’ve met hundreds who have liked it.

Best SEO Advice Straight from Google

Everyone is trying to sell you how to improve your organic search results with Google it seems. Super Secret THIS and Special Software THAT are what they parade before you. And then the next week is Super Software with Special Secrets!

“Get rich quick!” they proffer…but you know that anything that sounds too good to be true probably IS.

Why is SEO so important and what do you need to know?

SEO is important because it is a free way to get people to come to your website. If you make wooden ships and you want people to know about it, just set up a website devoted to your wooden ships and the next thing you know (if you follow good SEO protocols), you will find your website listed on Google’s search results. However, if you don’t follow these, you will be one among many others who do not show up in search results when people type “wooden ships” in Google’s search index.

To make this easier, Google has written a guide for SEO and it’s really the best advice you can find.

I could rewrite this handy Google SEO PDF (which you can get by clicking going to Google’s Webmaster Central Blog to get it or you can also download the Google SEO Starter’s Guide from here in case they decide to take it off their site), but it might be better just to read the thing. It’s only 22 pages after all and you could certainly learn a lot by reading it.

But let me break it down to you quite simply and maybe I’ll write more about each step as time goes along.

10 Tips for SEO Directly from Google

  1. Use a title page that makes sense. This title is stored in an HTML tag called and you want to use it right. Be descriptive and don’t jam a million keywords into it. Google will use this when showing the title of your webpage in search results.
  2. Use the description meta tag called <META> as well. Write a good description which doesn’t contain any garbage like keyword stuffing. Google “may” use this under the search result title info.
  3. Use dashes to build your URLs and feel free to put keywords into them. You will notice that I do this with this blog (and all my others). Don’t use webpage URLs with a bunch of numbers and junk in them.
  4. Keep your site simple to navigate, create a sitemap and a Sitemap. A sitemap is a page you dedicate to help people find things on your site such as important pages and downloads; it’s important for your readers. A Sitemap is an XML file which Google and other search engines use to quickly index your site for search; it’s important for Google, Bing, Yahoo! and the other search engines. Keeping your site easy to navigate is done without the use of extensive menus with dropdowns and preferable instead just use simple text links to go from page to page.
  5. Be prepared for people to type in the wrong address, users who hack your URLs to find pages and help people to redirect where they need to go. I think it’d be a good idea to substitute your normal 404 error page with a sitemap, but I usually don’t build sitemaps anyway. There are plugins in WordPress that will handle this for you.
  6. Write good prose on your blog. Don’t write junk or sell people or create fake text for indexing or to trick Google.
  7. Use common sense with anchor text and, best of all, try to get others to link your website with anchor text. Ensure that they use appropriate keywords in the link to your site.
  8. Use heading tags to organize your prose into an outline structure. Don’t mix up your heading structure tags (I can’t list them here because it messes up my post). Believe it or not, Google uses these quite a bit to index your site and make it relevant for paid and unpaid search.
  9. Use the tag component for your images. Also use real names for picture names; don’t use pic1.jpg for instance. This helps with image search. Store your images in the same directory.
  10. Use a robots.txt file. This helps to keep Google from indexing certain things on your site. Let’s say that you sell a PDF file from your site and you don’t want Google to discover it and put it in their index. This file will prevent that.

Among these tips were to also use Google’s tools such as Google Analytics and their webmaster tools, which you should do as well.

Google also manages to keep track of who links to you and who you link to. Building an online reputation is probably the one factor that will get you noticed on search, so try to build some links with others…

Boosting SEO Ratings For Your Blog/Site and Getting More Link Love

If you’ve read articles on how to boost your SEO ratings for your blog/site (and getting more link love), you’ll probably come across this “movement” to allow any URL you put into your comments to be searchable (which boosts your SEO ratings and search hits).

In a nutshell, WordPress puts a “nofollow” tag before URLs posted in comments on blogs/sites so that the spidering done by Google or whomever will not pick up the URL, which means that the URL doesn’t get the love that the site is getting from the spider. And in turn, someone using Google can’t find your post about how you converted your ’57 Chevy into a hybrid. If you can strip the “nofollow” from posts (which you can), then your story will appear in all the blogs where you mention your ’57 Chevy and hybrid as well as your own blog/site.

Here’s a good article on this: http://randaclay.com/blogging/the-i-follow-movement/ .Make sure to click on the page for the logo (which you will see on my page where it says U COMMENT I FOLLOW just above the comments).

So please leave a simple comment like “Good post.” or “Nice article.” and leave your URL so that you can have a place to post your URL!!