So now that you have achieved stability in Second Stage and you have achieved the kind of results which all you to go into a maintenance mode (daily monitoring and occasional pausing of certain keywords and ads just to see how the dynamics of your campaign will change as a result), it’s time to start getting really creative.
For example, you may want to consider pointing your Google AdWords account onto a blog which happens to advertise your product rather than having a site that is clearly geared toward advertising your product.
You may also want to focus on new ways to get your site noticed by Google by having others link to it and also finding ways to get your site linked by either contributing to someone else’s blog or posting on other blogs with your website linked.
And then there are all kinds of other things you can do such as creating videos which Google happens to like since they own YouTube and they want you to use video.
There are also graphic ads you can use (and having an animated gif would probably be smart to use to grab people’s attention).
And then there are all the out-of-the-box things that if I told you what they were, then they wouldn’t be out-of-the-box. This is where you, as the expert in your field, as an author or as a subject-matter-expert, get to invent and create new ways to get your message across. No one can create new things in your field better than you; however, having a coach or someone to co-create with can always help. Someone once told me that you need to spend at least an hour a day marketing your business and if you do this then you will have no problem coming up with out-of-the-box ideas and ways to increase your traffic and profits.
If you have any questions or comments, please leave them here and I will be happy to respond.