Archive for the MeshMarketer Category

Match Game! (I Started It)

February 19, 2010 by mm  |  No Comments

I often think about the things that peo­ple get started on Face­book such as chang­ing your pro­file pic­ture to a celebrity looka­like or a pic­ture from your child­hood, etc.
I’ve been think­ing about it so often that I decided to come up with my own just to see how it would work.
I remem­ber that there was one thing […]

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Get To Know My Clients: Jason Baker and Fitness805.com

February 16, 2010 by mm  |  No Comments

Please meet one of my clients: Jason Baker

In 2006 Jason Baker founded Fitness805.com, a Santa Bar­bara County health and fit­ness resource pro­vid­ing fit­ness experts in almost every form of exer­cise from yoga to mar­tial arts and many types of pre­screened pro­fes­sion­als in niche areas such as pri­vate chefs and spe­cial­ized mas­sage professionals.

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My Wife Is Sharp (And I’m So Dull!!)

January 18, 2010 by mm  |  No Comments

I don’t know what is more unbe­liev­able: the fact that they didn’t catch this or the fact that I didn’t catch this.

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AdWords Third Stage

January 9, 2010 by mm  |  2 Comments

And then there are all the out-of-the-box things that if I told you what they were, then they wouldn’t be out-of-the-box. This is where you, as the expert in your field, as an author or as a subject-matter-expert, get to invent and cre­ate new ways to get your mes­sage across. No one can cre­ate new things in your field bet­ter than you…

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AdWords Second Stage

January 9, 2010 by mm  |  2 Comments

And regard­ing writ­ing good ads, con­sider that most ads that are effec­tive are ones that really grab people’s atten­tion; so it’d be a good idea to con­sider the following:

1. It’s OK to be funny.
2. It’s OK to be cute.
3. The only way to know a good ad is to test it.

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AdWords First Stage

January 9, 2010 by mm  |  1 Comment

The thing you should know about this stage is that it is often char­ac­ter­ized by wild swings in effec­tive­ness. This is unavoid­able because there are so many vari­ables in an AdWords that just one vari­able can scut­tle what oth­er­wise seemed like a good start. Some­times these sim­ple set­tings and changes can cause other vari­ables to not func­tion cor­rectly and it’s easy to think that the thing to change isn’t what it seems to be.

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Google AdWords Overview in Three Stages

January 9, 2010 by mm  |  2 Comments

By suc­cess­ful, I mean that you have achieved three over­all goals: MeshMarketer’s Three Over­all Goals of a Suc­cess­ful Google AdWords Campaign:

  1. Your Click-Through-Rate is over 1% for all of your keywords.
  2. Your Qual­ity Score is 7 and above on all keywords.
  3. All of your ads together in each Ad Groups have over 1% CTR.

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What Can I Do For You?

December 26, 2009 by mm  |  1 Comment

To All Prospec­tive Clients,
I say pretty much the same thing to my new poten­tial clients, so if you are think­ing about being one or we have talked and you would like to know more for­mally what I can do for you, here is what I rec­om­mend to all of my clients…

Get a Blog (Either Replace […]

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Delighted to Announce New Clients

December 22, 2009 by mm  |  No Comments

I have two new clients and I’m pleased as pie.
First off is Fit­ness 805. They offer a very diverse range of fit­ness ser­vices (along with some cool ser­vices you might not expect) in the 805 area code (thus the name) and I am delighted to be part­ner­ing with them to get their Google […]

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