Mesh Marketer

AdWords Third Stage

January 9, 2010 by mm

So now that you have achieved sta­bil­ity in Sec­ond Stage and you have achieved the kind of results which all you to go into a main­te­nance mode (daily mon­i­tor­ing and occa­sional paus­ing of cer­tain key­words and ads just to see how the dynam­ics of your cam­paign will change as a result), it’s time to start get­ting really creative.

For exam­ple, you may want to con­sider point­ing your Google AdWords account onto a blog which hap­pens to adver­tise your prod­uct rather than hav­ing a site that is clearly geared toward adver­tis­ing your product.

You may also want to focus on new ways to get your site noticed by Google by hav­ing oth­ers link to it and also find­ing ways to get your site linked by either con­tribut­ing to some­one else’s blog or post­ing on other blogs with your web­site linked.

And then there are all kinds of other things you can do such as cre­at­ing videos which Google hap­pens to like since they own YouTube and they want you to use video.

There are also graphic ads you can use (and hav­ing an ani­mated gif would prob­a­bly be smart to use to grab people’s attention).

And then there are all the out-of-the-box things that if I told you what they were, then they wouldn’t be out-of-the-box. This is where you, as the expert in your field, as an author or as a subject-matter-expert, get to invent and cre­ate new ways to get your mes­sage across. No one can cre­ate new things in your field bet­ter than you; how­ever, hav­ing a coach or some­one to co-create with can always help. Some­one once told me that you need to spend at least an hour a day mar­ket­ing your busi­ness and if you do this then you will have no prob­lem com­ing up with out-of-the-box ideas and ways to increase your traf­fic and profits.

Part I: Demys­ti­fy­ing Google AdWords
Part II: AdWords First Stage
Part III: AdWords Sec­ond Stage
Part IV: AdWords Third Stage

If you have any ques­tions or com­ments, please leave them here and I will be happy to respond.