Mesh Marketer

What Can I Do For You?

December 26, 2009 by mm

To All Prospec­tive Clients,

I say pretty much the same thing to my new poten­tial clients, so if you are think­ing about being one or we have talked and you would like to know more for­mally what I can do for you, here is what I rec­om­mend to all of my clients…

1. Get a Blog (Either Replace Your Cur­rent Site or Add It Promi­nently)

   I know it sounds com­pletely insane to tell peo­ple that they should move away from their cur­rent web­site. Many peo­ple have invested hun­dreds or thou­sands of dol­lars on their cur­rent web­site and finan­cially it doesn’t sound like a very smooth move to move away from their exist­ing site.

   Well, let me men­tion what the Blog Her­ald says about Word­Press as it relates to Google and SEO: Google’s Matt Cutts Praises Word­Press.

   Besides, beautifully-designed Word­Press blogs are FREE; yup, they are FREE. Take a look here and here for some nice designs for you for free.

   It’s inevitable that blogs and the inter­net will replace most forms of tried and true adver­tis­ing except for bill­boards but that may change as well. For­get news­pa­per ads since news­pa­pers are dying. Tele­vi­sion and radio adver­tis­ing are get­ting cheaper and cheaper as the inter­net (Google AdWords) cuts into their busi­ness. The future is on the inter­net no mat­ter what it is, so you had bet­ter get with what that Google spokeper­son says about Word­Press and switch!

2. Google AdWords (Paid Search) Ver­sus Google SEO (Unpaid Search)

   I don’t nec­es­sar­ily believe that peo­ple should use Google AdWords as their pri­mary adver­tis­ing medium. You can get bet­ter results for free if you have the time to do it right.

   That being said, if you don’t have the time and you need results overnight, then you CAN achieve results quickly with Google AdWords. It’s designed to make you money overnight. It’s best if you give it sev­eral days to see how your adver­tis­ing is really doing and to give your­self time to tweak and aug­ment what­ever you pay for with what­ever tools are avail­able for unpaid search, but you can get results so much faster with Google AdWords and that’s a fact.

   I can do both for you. I don’t really care to take a web­site that is not a Word­Press blog and try to make the most out of it in terms of SEO (which I could do, mind you) but I really pre­fer to work with WordPress.

3. How Do We Get Started?I like to meet in per­son if pos­si­ble and take it from there.

   As far as a social media cam­paign that does not work in con­junc­tion with Google AdWords, I set up the “Mesh Mar­keter Social Media Plan” for you which takes eight hours. If you use my web host­ing, I can pro­vide host­ing for $100 per year (which is less expen­sive and higher-quality than any­where you can find). I will only charge $50 to set up your blog, con­nect up your Face­book, Twit­ter and other social media plat­forms so that if you pub­lish on your blog once, it will appear mul­ti­ple times on Face­book, Twit­ter, etc. which will save you a lot of time (i.e., money) and headache.

   If you have a Google AdWords cam­paign that you want me to work on, I’d love to see your Google AdWords cam­paign if pos­si­ble before we get started so that I can tell you if I can do bet­ter. I might not be able to and I will tell you if that is the case.

   The work I do typ­i­cally falls into three stages for Google AdWords:

   Stage 1—Establishing a New Cam­paign or Putting Out The Fires in Your Cur­rent Cam­paign (1 to 3 Weeks)

   If you already have a cam­paign, you prob­a­bly do not have an opti­mized cam­paign and it may be due to low qual­ity scores. With my biggest Google AdWords cam­paign, I saved them about $25,000 a year by gut­ting cer­tain key­words that have too much com­pe­ti­tion in exchange for key­words that peo­ple actu­ally use. That seems pretty sim­ple and obvi­ous, but it’s not. How do you know if it’s too broad or gen­eral? You don’t until you find out.

   Stage 2—Estab­lish­ing Sta­bil­ity (3 to 4 Weeks)

   If you watch the results of a Google AdWords cam­paign, it’s almost like watch­ing the weather. You expect the weather to stay con­sis­tent, but it never does. You watch the tem­per­a­ture vari­a­tion and you real­ize that it’s just the cli­mate and it’s not that it’s actu­ally too hot or too cold.

   The same goes for Google AdWords cam­paigns. The results look dif­fer­ent from day to day but how the results look is always a cor­re­late to what your key­words and ads are in that par­tic­u­lar adver­tis­ing cli­mate. If you have many com­peti­tors, your adver­tis­ing will sim­ply cost more. If you have reg­u­lar web­site ver­sus a Word­Press blog, your costs will be higher.

   Stage 3—Get­ting Cre­ative and Watch­ing For Tsunamis (Indef­i­nite)
   

   By “Get­ting Cre­ative” I mean that mar­ket­ing is a cre­ative endeavor and you always must think out­side the box if you expect to get ahead of your com­peti­tors, stay rel­e­vant and keep costs down.

   By “Watch­ing for Tsunamis” I mean that you have to be ready for the next “Google Slap” which can hap­pen at any time. Many Google AdWords pro­fes­sion­als lost a lot of money because they weren’t ready for the first “Google Slap” and you really need to be ready for the next one. If you don’t have a trained pro who can spot the next “Google Slap” then you will cer­tainly lose a lot of money fast and you won’t know what hit you.

4. When Can We Start?

   Right away. I’m a can-do per­son and I think we can always start right away. That’s just how I am. I’m never so over­whelmed that I can’t start imme­di­ately and I’m never des­per­ate for work; it’s just a mat­ter of plan­ning my work so that I can include you.I typ­i­cally spend 2–4 hours per week on each client’s cam­paigns. At the begin­ning, it’s typ­i­cally more in Stage 1 and then it gets to about 4 hours a week in Stage 2 and then 2 hours a week in Stage 3. Much of this depends on how quickly you want to move and how much there is for me to do, but we can typ­i­cally start just as soon as you are ready.

If you have any more ques­tions or you need clar­i­fi­ca­tion, just drop me a line!