If you’re going to build it, they will come…but they won’t stay if they aren’t entertained or informed.
Google AdWords University recommends that you do not use their default settings (from page 57 of my book). This is just crazy, isn’t it?
12 reasons why Google AdWords is run like a casino.
Let’s be serious. If you haven’t sold a single widget, then why would you think the Internet can do it for you?
For those who are my clients or would like to know more about MeshMarketing, it may be informative to know that there are three phases to MeshMarketing.
After you read this, I hope that if you ever watch “Kitchen Nightmares” that you will think about social media while you watch it and how it’s easy to get stuck in me-me-me and not in the customer/client/audience that you must engage and provide value.
If you’re wondering if Stanford Who’s Who is for real, then you should ask someone who uses their service.
10 Tips for SEO Directly from Google
And then there are all the out-of-the-box things that if I told you what they were, then they wouldn’t be out-of-the-box. This is where you, as the expert in your field, as an author or as a subject-matter-expert, get to invent and create new ways to get your message across. No one can create new things in your field better than you…
And regarding writing good ads, consider that most ads that are effective are ones that really grab people’s attention; so it’d be a good idea to consider the following:
1. It’s OK to be funny.
2. It’s OK to be cute.
3. The only way to know a good ad is to test it.
