The thing you should know about this stage is that it is often characterized by wild swings in effectiveness. This is unavoidable because there are so many variables in an AdWords that just one variable can scuttle what otherwise seemed like a good start. Sometimes these simple settings and changes can cause other variables to not function correctly and it’s easy to think that the thing to change isn’t what it seems to be.
By successful, I mean that you have achieved three overall goals: MeshMarketer’s Three Overall Goals of a Successful Google AdWords Campaign:
- Your Click-Through-Rate is over 1% for all of your keywords.
- Your Quality Score is 7 and above on all keywords.
- All of your ads together in each Ad Groups have over 1% CTR.
To All Prospective Clients, I say pretty much the same thing to my new potential clients, so if you are thinking about being one or we have talked and you would like to know more formally what I can do for you, here is what I recommend to all of my clients… Get a Blog [...]
I looked at the category for this group and it was listed under “Just for Fun – Facebook Classics” … So? What? That isn’t a clue? I then looked at the admin for the group and it was some guy named…
One of my best friends sells an ebook on the Internet. Several years ago he was making a very tidy sum of money (over $200,000 profit each year) from selling one ebook at XXXXXXXXXXXX.com and this was after having paid 50% in advertising to Google (I really despise Google because of the way he has [...]
Maybe it’s not much of a game with points, death or bikinis, but this is my favorite online game. Why is it? An awesome soundtrack and a very fun dune buggy sim with a loop and an open air ramp, half pipe, ramps, a giant moose, an impossibly deep hole, a ghost church and…did I [...]
Here’s another great article on using the “nofollow” links on social media sites (such as blogs, LinkedIn and others). Jump: ducttapemarketing.com Essentially, it’s a list of “nofollow” friendly places to plant links (your URL and in some cases anchor text with your URL which associates keywords with your URL and is even better for better [...]
If you’ve read articles on how to boost your SEO ratings for your blog/site (and getting more link love), you’ll probably come across this “movement” to allow any URL you put into your comments to be searchable (which boosts your SEO ratings and search hits). In a nutshell, WordPress puts a “nofollow” tag before URLs [...]
