To All Prospective Clients,
I say pretty much the same thing to my new potential clients, so if you are thinking about being one or we have talked and you would like to know more formally what I can do for you, here is what I recommend to all of my clients…
- Get a Blog (Either Replace Your Current Site or Add One Prominently)I know it sounds completely insane to tell people that they should move away from their current website. Many people have invested hundreds or thousands of dollars on their current website and financially it doesn’t sound like a very smooth move to move away from their existing site.Well, let me mention what a well-known Google employee has said about WordPress: Google’s Matt Cutts Praises WordPress.
It’s inevitable that blogs and the internet will replace most forms of tried and true advertising except for billboards but that may change as well. Forget newspaper ads since newspapers are dying. Television and radio advertising are getting cheaper and cheaper as the internet (Google AdWords) cuts into their business. The future is on the internet no matter what it is, so you had better get with what that Google spokeperson says about WordPress and switch!
- Google AdWords (Paid Search) Versus Google SEO (Unpaid Search)I don’t necessarily believe that people should use Google AdWords as their primary advertising medium. You can get better results for free if you have the time to do it right.That being said, if you don’t have the time and you need results overnight, then you CAN achieve results quickly with Google AdWords. It’s designed to make you money overnight. It’s best if you give it several days to see how your advertising is really doing and to give yourself time to tweak and augment whatever you pay for with whatever tools are available for unpaid search, but you can get results so much faster with Google AdWords and that’s a fact.
I can do both for you. I don’t really care to take a website that is not a WordPress blog and try to make the most out of it in terms of SEO (which I could do, mind you) but I really prefer to work with WordPress.
- How Do We Get Started?I like to meet in person if possible and take it from there.As far as a social media campaign that does not work in conjunction with Google AdWords, I set up the “Mesh Marketer Social Media Plan” for you which takes eight hours. If you use my web hosting, I can provide hosting for $199 per year (which is less expensive and higher-quality than anywhere you can find). I will set up your blog, connect up your Facebook, Twitter and other social media platforms so that if you publish on your blog once, it will appear multiple times on Facebook, Twitter, etc. which will save you a lot of time (i.e., money) and headache.
If you have a Google AdWords campaign that you want me to work on, I’d love to see your Google AdWords campaign if possible before we get started so that I can tell you if I can do better. I might not be able to and I will tell you if that is the case.
The work I do typically falls into three stages for Google AdWords:
Stage 1—Establishing a New Campaign or Putting Out The Fires in Your Current Campaign
(1 to 3 Weeks)
If you already have a campaign, you probably do not have an optimized campaign and it may be due to low quality scores. With my biggest Google AdWords campaign, I saved them about $25,000 a year by gutting certain keywords that have too much competition in exchange for keywords that people actually use. That seems pretty simple and obvious, but it’s not. How do you know if it’s too broad or general? You don’t until you find out.
Stage 2—Establishing Stability
(2 to 4 Weeks)
If you watch the results of a Google AdWords campaign, it’s almost like watching the weather. You expect the weather to stay consistent, but it never does. You watch the temperature variation and you realize that it’s just the climate and it’s not that it’s actually too hot or too cold.
The same goes for Google AdWords campaigns. The results look different from day to day but how the results look is always a correlate to what your keywords and ads are in that particular advertising climate. If you have many competitors, your advertising will simply cost more. If you have a regular (static and rarely updated) website versus a WordPress blog, your costs will be higher because your “relevancy” according to Google will be lower.
Stage 3—Getting Creative and Watching For Tsunamis
By “Getting Creative” I mean that marketing is a creative endeavor and you always must think outside the box if you expect to get ahead of your competitors, stay relevant and keep costs down.
By “Watching for Tsunamis” I mean that you have to be ready for the next “Google Slap” which can happen at any time. Many Google AdWords professionals lost a lot of money because they weren’t ready for the first “Google Slap” and you really need to be ready for the next one. If you don’t have a trained pro who can spot the next “Google Slap” then you will certainly lose a lot of money fast and you won’t know what hit you.
- When Can We Start?Right away. I’m a can-do person and I think we can always start right away. That’s just how I am. I’m never so overwhelmed that I can’t start immediately and I’m never desperate for work; it’s just a matter of planning my work so that I can include you. I typically spend 2-4 hours per week on each client’s campaigns. At the beginning, it’s typically more in Stage 1 and then it gets to about 4 hours a week in Stage 2 and then 2 hours a week in Stage 3. Much of this depends on how quickly you want to move and how much there is for me to do, but we can typically start just as soon as you are ready.
If you have any more questions or you need clarification, just drop me a line!