Google AdWords Coupons No Longer Free (Sort Of)

You heard it here first: Google AdWords Coupons No Longer Free. Well, sort of…

And yes I am talking about Google AdWords coupons for $100 or some other denomination such as $105 or $75.

It was a big surprise to me that they are no longer entirely free. Here’s the scoop:

Effective October 1st, 2012, you will need to pay $25 of your own money before that $100 credit can be applied.

So, instead of me setting up your account with a $100 credit ready to go for testing, I will still set up your account with that $100 credit for testing but you will have to put in your own $25 before that credit will be ready.

Put another way, nothing has changed except that you your ads won’t run until you put in your own $25.

There are probably several reasons for this. For example, people can’t say no to free leads or free traffic to their site. I know I haven’t. I’ve used coupons for some of my own websites to drive traffic there.

But another reason that may perhaps be more important is that this is going to eliminate people who are merely curious or they are simply just freeloaders. That’s not YOU, of course!

Either way, you have to get some “skin in the game” as it were before you get $100 worth of free promotion.

Here is the email I got from Google about this for Engage members (like me)…


Google Engage

Hi Joseph,
We want to make sure you’re aware of some important changes to AdWords coupons and how they’ll work in the future.
Beginning today (September 25th, 2012), you’ll be able to offer your clients advertising credit after they spend their first $25 on AdWords. We believe businesses that invest a small amount in their AdWords campaigns are more likely to be successful, especially with your expert guidance.
Please take some time to read our revised terms and conditions for your new AdWords introductory offers. Please note—the old AdWords coupons will be retired from all markets as of September 30th, 2012 and will no longer work after that date.
What that means is any coupons you currently have will only work through September 30th, 2012. You can, however, request new introductory offer codes through the Engage portal and start using them right away.
To make this transition smoother, our team is standing by for any questions you may have. You can email us at or call us Monday-Friday, between 9am-9pm EST, at 1-877-908-4181. The FAQs below also provide additional details and you can read detailed FAQs at the Google Engage portal.
Thank you,
The Google Engage Team
Does this change how I currently use AdWords promotional codes?
Only a little.
Google will automatically credit the $100 within 5 days of your client’s account reaching the $25 minimum in AdWords advertising charges. Once applied, the $100 promotional credit will appear on the Billing summary page in your client’s AdWords account.
In order to activate this offer, you still need to enter a promotional code through the Billing tab in your client’s AdWords account.
You may still use only one promotional code per client, subject to the updated terms and conditions.
How exactly does the new system work?
To qualify for the introductory offer your client must spend $25 in AdWords advertising within 31 days of entering the promotional code. For example, if they enter the code on October 1, 2012 they’ll have until November 1, 2012 to spend $25 in advertising. In all circumstances, please remember that the offer expires on the specific expiration date which is provided with the promotional code (if any) or after 3 months.
What stays the same?
Pretty much everything else.
You may still use this offer for new AdWords clients only (‘new’ accounts are accounts that are no more than 14-days-old) in the US or Canada.
You can still only use one offer per client, subject to the promotional credit terms and conditions.
You can still request new offer codes on your Engage page like before.
When will my client receive the $100 credit in their account?
Within about 5 days of your client’s account reaching the $25 minimum in AdWords advertising charges but you should check for it as early as a day or two.
Please remember: the account must be activated using the promotional code and must fulfill all requirements stated in the offer.
Once applied, the $100 credit will appear on the Billing summary page in your client’s AdWords account.
What if my client wants to stop advertising after receiving the $100 promotional credit?
They absolutely may! Your client can suspend their ads anytime before the AdWords $100 promotional credit amount is exhausted if they do not wish to receive additional advertising charges. Please remember: they will not be notified once the credit is exhausted. Any unused portion of the promotional credit amount will remain in the AdWords account as a credit balance.
What if my client wants to spend more than $25?
But of course. Just remember that your client will be charged for all advertising that exceeds the $100 promotional credit.
What happened to the old $100 coupons? Will my client be able to get them elsewhere?
The old AdWords coupons have been retired from all markets and as of September 30th, 2012 will no longer work.

2 thoughts on “Google AdWords Coupons No Longer Free (Sort Of)”

  1. I have a credit of around £370 mainly through coupons over a long period of time so my balance shows that amount now if i wanted to request a refund by closing my account would that balance than be transfered to my bank account that i set up with them as it does not show coupon credits just normal balance credit.

    Love your thoughts on this

    1. Martin, that’s a good question. I don’t know for sure what they will do, but my best guess is that they will not give you any refund at all. I don’t think they would even give you a refund if you used no coupons. Let me know how it turns out.

Leave a Comment

Your email address will not be published. Required fields are marked *